Optimize your business for succession, an exit, or continued ownership. Our team helps you strengthen operations, develop leadership, and turn strategy into action so your business supports the future you want.
A 30-minute conversation with a BSP expert.
Align your operations, leadership, and strategy to improve performance and prepare your business to scale. Whether you’re addressing challenges or taking a healthy business further, we help turn your priorities into practical action.
Explore Business Optimization →You’d like the business to stay with family or your key people, and want to know if they’re ready.
Succession Planning →You plan to sell to an outside buyer and want the most value and the best terms when you do.
Exit Planning →You want a real number for retirement, estate planning, a partner buyout or simply peace of mind.
Business Valuation →You’ll meet with a BSP expert to explore your goals and discuss possible next steps.
Book a Clarity CallBusiness Succession Pros is a business growth and transition advisory firm located in Southern California. Our team brings together complementary experience in business ownership, succession planning, operations, and growth to help owners strengthen their businesses today while preparing for the opportunities and transitions ahead.
President / Advisor
Travis Catania helps business owners build transferable value and prepare for succession or an eventual exit. He advises service-based businesses across the United States with enterprise values of $1 million to $20 million, connecting business strategy with owners’ personal and long-term goals. Since founding Business Succession Pros in 2016, Travis has focused on helping owners create value for themselves, their businesses, and their stakeholders.
Outside work, Travis enjoys time with family, exploring trails, and serving at New Life Presbyterian Church in Escondido.
Brand & Growth Coordinator
Sarina Daw brings marketing strategy, operational coordination, and a focus on client experience to Business Succession Pros. She translates growth priorities into actionable plans and strengthens the systems that connect marketing, operations, and client success. Her work combines thoughtful planning with practical implementation, helping initiatives move from ideas to execution.
Outside work, Sarina enjoys the beach and cheering on her four children in their sports and activities.
VP Operations / Advisor
Josh Godknecht brings 15 years of management and executive leadership experience to Business Succession Pros. Having owned and grown several businesses across the service, construction, and manufacturing sectors, he understands firsthand the demands of leading people, managing operations, and building a business.
Josh helps owners translate strategic goals into practical action. His work centers on operational effectiveness, leadership, and execution, combining an owner’s perspective with hands-on experience turning plans into results.
Outside work, Josh enjoys spending time with his wife and their five daughters.
The Pro Network brings together independent advisors with complementary expertise to coordinate around your business and personal priorities. It works like a virtual family office: professionals bringing their perspectives together, rather than leaving you to connect separate conversations.
As a distinct offering, the Pro Network provides a collaborative approach to needs that cross disciplines, with each advisor contributing their specialized expertise.
We work with the advisors you already have and connect you to any that you’re missing.
Our guide to building value your business can carry beyond you.
Explore resource →25 questions on how attractive your business is to buyers, investors or successors.
Explore assessment →20 questions on whether your team, roles and structure support growth and transition.
Explore assessment →Our article library is on its way. Explore perspectives on business optimization, leadership, operations, and planning for your next chapter.